The Ledger
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Dang Foods lost up to $2 million launching a failed onion chip
“We had just gotten venture funded, and so for about four million dollars, and about one and a half to two of the million dollars went to the onion chips.”
Dang's onion chips failed because consumers were afraid of getting onion breath
“One thing that we didn't anticipate was that people would be worried about onion breath, about getting onion on their breath, and they didn't want to walk around smelling like they just ate onions. That's something that nobody ever told us when we were testing…”