The Ledger
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Bonobos' retail stores and Nordstrom wholesale profits funded its e-commerce losses
“And our second most profitable were our retail stores, and those two businesses' profits were funding losses from the e-commerce business, which is a wonderful paradox to the way that we conceived of the company.”
Dunn: Bonobos' physical retail and wholesale channels ultimately funded e-commerce losses
“Our most profitable business became Nordstrom. And our second most profitable were our retail stores, and those two businesses' profits were funding losses from the e-commerce business, which is a wonderful paradox to the way that we conceived of the company.”
Cole: Nordstrom actively blocks wholesale vendors from poaching its direct customers
“Nordstrom's, by the way, is very sophisticated in that regard. They're very careful. They're not going to build a following and then just hand it off to the vendor. If they can avoid it, they will.”
Kenneth Cole stores boosted wholesale shoe sales at co-located Nordstrom locations
“I remember having a conversation with Nordstrom at the time, and they were a big customer, and they were challenging the fact that we had all these stores, and I would show them quantifiably how every mall that we had a store, where they had a store, they did …”
Gafe: Israella Kobla nets 35% to 50% wholesale margins prior to markup
“Our margins, they vary between 35 and 50%, and then obviously we plan for them to have a 60% markup on top of that, so we are able to make money that way, I think, because of our flexibility.”
Gafe: Nordstrom became Israella Kobla's largest wholesale partner in 2023
“In 2023, we also launched with Nordstrom. And so they right now are our biggest retail wholesale partnership.”
Clark: Build-A-Bear performed much better near children's stores than luxury anchors
“If we were near a limited to store or children's place, we did way better than if we were near Nordstrom.”
Alex Faherty personally visited all 10 initial Nordstrom locations carrying Faherty
“Well, that first year when we shipped to Nordstrom, I visited every single one. It was 10 different Nordstroms across the country, and I did a version of what Sarah did.”
Specialty boutiques move inventory faster because the owners are the salespeople
“Where we saw the initial success was in these sort of smaller specialty stores where, you know, think of this story. It's an owner who buys the product. He's the number one salesman. He knows all the customers. So he's got to sell what he buys. And so my job w…”
Kudla: Vuori's Initial Five-Store Nordstrom Test Failed
“We sold into five doors at Nordstrom and it didn't do well. You know, and it didn't do well because we were just too early to market and we hadn't built a community around the brand. We didn't have like a group of advocates and influencers and celebrities that…”
Supergoop launched across all Sephora stores and 47 Nordstrom locations
“We launched in 47 stores. So I had full distribution in Sephora and 47 Nordstroms”
Rent the Runway rented current-season inventory at 5-10% of retail
“You can imagine we were renting current season designer inventory for five to 10% of the price at the exact same time that it was at Nordstrom and Neiman Marcus and Saks and Net-a-Porter for sale.”