The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 5 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Supported
Cessario: Liquid Death is tracking significantly more than $100M in revenue
“Oh, yeah. Significantly more.”
Mike Cessario Jan 22, 2024 ▶ 1:11:11 Liquid Death: Mike Cessario
Assertion Supported
Raz: Liquid Death launched its billion-dollar brand with a $1,500 video
“You know, Liquid Death launched its brand with a 1500 dollar video.”
Guy Raz Jan 22, 2026 ▶ 14:45 Advice Line with Monica Nassif of Mrs. Meyer's
Assertion Supported
Liquid Death launched with a $1,500 viral video
“Mike Cesario didn't have a big budget when he launched that brand. He spent 1500 dollars making a viral video that went, truly went viral.”
Guy Raz Aug 22, 2024 ▶ 11:08 Advice Line with Jamie Siminoff of Ring
Assertion Supported
Cessario: Liquid Death Generated About $45M Top-Line Revenue in 2021
“In 20, 20 20, 21, I think we, you know, we did I think it was like 45 million in like gross top line revenue.”
Mike Cessario Jan 22, 2024 ▶ 1:07:06 Liquid Death: Mike Cessario
Assertion Supported
Cessario: Aluminum can makers required minimum production runs of 200,000 units
“The minimum, minimum you can produce is, like, 200,000. And so you're talking about a quarter million dollars or 150 grand, something like that, just to do the bare minimum run of a canned product.”
Mike Cessario Jan 22, 2024 ▶ 42:43 Liquid Death: Mike Cessario
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