Cessario: Aluminum can makers required minimum production runs of 200,000 units
Mike Cessario · Liquid Death: Mike Cessario · Jan 22, 2024 · at 42:43
Mike Cessario discusses the high capital requirements he discovered when pricing initial aluminum can production runs for Liquid Death.
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“The minimum, minimum you can produce is, like, 200,000. And so you're talking about a quarter million dollars or 150 grand, something like that, just to do the bare minimum run of a canned product.”
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