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Retail makeup shelf space was locked up by five conglomerates, says Shamah
“That was the problem in the early days, that you had a few incumbents that owned a bunch of brands and controlled all the space at retail. So you had L'Oreal, which was L'Oreal and Maybelline. You had P and G, which owned cover girl at the time. So there was n…”
Major cosmetic brands held a monopoly on U.S. lipstick molds in 2012
“So, most companies, like the huge companies, the L'Oreal's of the world, they pretty much had a monopoly on the molds market. So there was, from my understanding, and this is in 2012, there were only a couple of suppliers in the U.S. Who made molds, and the bi…”
Butler: Major beauty giants monopolized US lipstick mold manufacturing in 2012
“Most companies, like the huge companies, the L'Oreal's of the world, they pretty much had a monopoly on the molds market. So there was, from my understanding, and this is in 2012, there were only a couple of suppliers in the U.S. Who made molds, and the bigges…”
Wise: L'Oréal, Unilever, and Bumble and Bumble sought curl partnerships
“And then hair companies started coming after me and L'Oreal wanted me to work with them with their Garnier line and Bumble and Bumble were there. And then all of a sudden a lot of companies, Unilever I worked with. To help out with their product line in Latin …”