The Ledger
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Yvon Chouinard Was 'Ashamed' of His 1987 Chouinard Equipment Catalog
“And we gave him a copy, and he called myself and my marketing director, who really was my partner in the business. And we said, as he looked at the catalog, that he was really ashamed of it, that it represented everything that he stood against in what was goin…”
Black Diamond's Founders Refused Any Investors Demanding 51% Control
“For the effort that we're going to put into this, I did not want myself and the employee group to lose control of this business. It wasn't worth doing. If that was going to be it was like, let's walk away from it. It would be a brilliant failure. We're only go…”
Chouinard's early equipment company ran on 1% profit, paying founders hourly
“We were making about one percent profit at the end of the year. We were basically paying ourselves by the hour.”