The Ledger
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Melanie Perkins: Canva is fully profitable on its freemium graphic design model
“And we're actually profitable, so actually that business model's been working out alright for us.”
The Australian government matched Canva's venture capital dollar-for-dollar up to $2M
“And then the government in Australia had this matching funding thing where they would match every dollar that we got from investors up to two million.”
Canva closed a $1.6M seed round paired with a $1.4M government grant
“So we want to raise 1.5. I think we left San Francisco and we'd raised seven 50. But then over the coming months, we ended up filling out that round of about 1.6. I think it got to, we're totally oversubscribed. And then the Australian government gave us 1.4.”
Perkins: 30 million people worldwide rely on Canva
“We've got thirty million people around the world that are relying on Canva to help with their social media, to help with their marketing, to help with their education.”
Perkins: Canva avoided pandemic layoffs due to profitability and rapid growth
“No, we've been in a fortunate position that you know, we're a profitable company. We had, you know, strong cash reserves and cannabis continued to grow rapidly throughout this time.”
Canva saw 20 designs created per second by 10 million users
“According to company statistics from mid-two 1018, the online design and publishing tool is now used by over ten million people across the world, and new designs are created on the site at a rate of 20 per second.”
Perkins: Australian government matched Canva investor funding up to $2M
“And then the government in Australia had this matching funding thing where they would match every dollar that we got from investors up to two million.”
A publication broke Canva's launch embargo with a scathing product review
“An article came out, and they, their article said that we had a not very good product, and that we had cheesy photography, and that it wasn't very easy to use, and I felt at that point in time, like, the last, I don't know, six years of my life was crushed.”
Perkins: Canva reached 900 employees and millions of users by mid-2020
“I think if I was dropped into a 900 person company with millions of people around the world using our product, that would be quite scary.”
Melanie Perkins recruited Canva's CTO using a deck of his Facebook photos
“What I did was I went To his Facebook page, and I took lots of the photos from his Facebook page, and I put together a pitch deck and said why it would be such an amazing adventure to come and join and recreate the future of publishing and change the face of t…”