The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 6 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Prediction Held up
Twine: Briogeo approached $40 million in gross sales during 2020
“So we will, you know, finish this year close to forty million in gross sales”
Nancy Twine Dec 4, 2023 ▶ 1:08:12 Briogeo Hair Care: Nancy Twine (2020)
Assertion Supported
Sephora agreed to test Briogeo in February 2014 after category expansion shift
“And then in February of 2014, I received an email that changed my life. I had sent the merchant buyer January's press summary, and a couple of weeks later, she responded and said, Nancy, it's so great to hear from you. The stars must have been aligned because …”
Nancy Twine Dec 4, 2023 ▶ 1:00:22 Briogeo Hair Care: Nancy Twine (2020)
Assertion Supported
Guy Raz: Briogeo reached $100 million in revenue before Wella acquisition
“By the way, since we last spoke in 2020, the company was acquired by Wella Company, and sales revenue has more than doubled to roughly one hundred million dollars a year.”
Guy Raz Dec 4, 2023 ▶ 1:12:58 Briogeo Hair Care: Nancy Twine (2020)
Prediction Held up
Briogeo Projected Nearly $40 Million in 2020 Gross Sales
“Yeah, so we will, you know, finish this year close to forty million in gross sales, which is pretty awesome.”
Nancy Twine Aug 10, 2020 ▶ 1:03:26 Briogeo: Nancy Twine
Assertion Supported
Nancy Twine reached VP at Goldman Sachs while bootstrapping Briogeo
“Because this would have been 2011, 20 12. I had just become a vice president, so I had gotten promoted, but I was also trying to allocate time to work on Briogeo, so.”
Nancy Twine Dec 4, 2023 ▶ 31:00 Briogeo Hair Care: Nancy Twine (2020)
Assertion Supported
Briogeo Launched With One Universal Shampoo and Three Conditioners
“What I decided to do was to create one shampoo for all hair types. And then I had three conditioners that were texture specific. So with four products, I was able to hit a pretty diverse client base.”
Nancy Twine Aug 10, 2020 ▶ 34:10 Briogeo: Nancy Twine
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