The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 23 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Stein: Betterment's Tax Management Saves Clients More Than Platform Fees
“We tax manage for you to save you more than you even pay us in fees. In taxes, we give you net positive returns on your investment with us”
Stein: Managing Personal Investments Is Nearly Impossible for Everyday Savers
“If it was that hard for me, ah, someone who's had all the benefits of, you know, ah, business school, and a degree in economics, and a CFA, and all of these, like, and working in the industry, wow, it must be impossible for the average person to manage their m…”
Stein: Banks and Brokers Earn Bad Reputations by Pushing Manufactured Products
“I didn't want to be a bank. I didn't want to be A broker. I didn't want to be any of those things, because I think they all have bad reputations for a reason. They're manufacturing product and selling product.”
B2B Sales Provide Repeatable Scaling When D2C Marketing Efficiency Caps Out
“Focus doesn't mean exclusivity. So we still market direct to consumer at Betterment. That's a lot of the brand origin story. That's where we came from. It's, and we built around that customer. But our marketing dollars, there's only so many dollars we can spen…”
Founders Should Master One Growth Channel at a Time Before Expanding
“I've seen firsthand at Betterment and at other companies that I've advised over the years, how too many simultaneous growth paths can dilute focus, even if they're all promising and maybe they're all things you want to do in the long run. I think that you can …”
Stein: Only 2% more Betterment users withdrew funds in March 2020
“Among all of our customers, only two percent more customers withdrew in March than did in a normal month for us, and by far more customers were depositing the withdrawing”
Stein: 26% more Betterment users made ad hoc deposits during crash
“26% more of our total customer base was depositing ad hoc, not just auto deposit, but actually actively putting more money in than pulling money out.”
Stein: Older Betterment investors were more likely to panic-withdraw than youth
“For investors who are closer to retirement, we're recommending more conservative portfolios. We're putting them into more cash. We're putting them into more bonds that are less volatile in times like these. And nevertheless, they're more likely to withdraw tha…”
Stein: 37% more millennial Betterment users deposited than withdrew
“For millennials, the most interesting thing is that for millennials, it was 37% more were putting ad hoc money in than withdrawing.”
Stein: Betterment clients hold Vanguard funds, making Vanguard a partner
“Anyone who's invested with us is also getting some Vanguard funds. So in a sense, we're partners with them.”
Stein: Betterment's Target Customer Makes Over $100,000
“We think of our target customer as being someone who's making over a 100,000 dollars. That means they're a professional.”
Stein: Early Betterment employees took salary cuts and contributed capital for payroll
“And by the way, in that time, we're asking our employees to reduce their salaries and even contribute capital. To buy more equity, to pay themselves. So we were buying time as best we could until we could raise some capital.”
Stein: Robo-advisors founded after 2008–2009 stayed tiny or were acquired
“There were a couple other competitors that started at that time that still exist. Everyone who started since is either really tiny or has been acquired or this or that.”
Stein: Betterment co-founders agreed to reduce their initial equal 33% equity stakes
“I had to come back to them and say, I don't think we did this right, and I want to renegotiate our split here. And that was tough, but you know, ultimately they were they agreed that that, that they should take smaller shares.”
Betterment Manages Over $60 Billion for More Than One Million Americans
“That's right. Even, even more than that today. And we manage money for over a million Americans.”
Betterment survey: 33% of Gen Z lost jobs to COVID vs 8% Boomers
“In our survey of millennials, I think it was 33% of Gen Z lost jobs in our survey due to COVID versus only about eight percent of the baby boomers had lost jobs.”
Stein: 40% of Betterment users invested stimulus checks; only 15% spent them
“We're seeing another 40% put it into long-term retirement savings, things like an IRA, Or a four Oh one K and actually the smallest minority, maybe it's maybe it's 15% is putting putting that money toward say an immediate spending need.”
Stein: Bessemer offered Betterment $3M when the startup sought $1M
“The first meeting that he set up was with Bessemer Ventures, and we went out and we pitched Rob Stavis, and it was love at first pitch. We said, we're building this Company that is going to help people make the most of their money. And Rob said, this is fascin…”
Stein: Betterment reached $1M AUM within days of TechCrunch launch
“300 that day, right? Wow. 350. They were just, and we were amazed. We think this is incredible. And they were small deposits at first, right? Nobody put in more than, you know, 10 K or so. But all of a sudden, by, within a few days, we had a million dollars un…”
Stein: Betterment expected $18B to $20B in AUM by late 2018
“Yeah, we expect to be in the ballpark of 18 to twenty billion by the end of 2018.”
Stein: Founders should create early co-founder buyout provisions
“One thing that we did right was in the early days we created provisions around buyouts, and I'm so happy we did that, and when people ask for advice, I always tell them to do this”