The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Back to the Roots was first brand with ingredients on the front
“So on our cereal actually was the first identity preserve, like a hundred percent stone ground biodynamic cereal. I actually put the ingredients, first brand put the ingredients on the front of the box.”
Velez: Costco accepted Back to the Roots after seven years of rejections
“Guy, we presented to Costco's lawn and garden department seven years in a row and got turned down every single year. They've just announced they're launching us this coming spring spring, 20, 22, seven years later, same exact merchant as well.”
Velez: Back to the Roots cereal launched in 2,000 NYC public schools
“We launched an New York Public Schools, which was it was 2000 schools that started serving an organic and biodynamic cereal. It had one fifth of the sugar with three ingredients.”
Velez: Back to the Roots' Water Garden became the top-selling aquarium on Amazon
“At this time, Amazon was really starting to explode, so we put this item on Amazon, and it became the number one selling aquarium. And stayed that way for quite some time.”
Back to the Roots raised $2M from angels and $10M from Acre Ventures
“We did like a two million dollar round from angels, from angel investors. And then after that, we did the, a ten million dollar round, and that one came from Acre Ventures.”
Arora: Back to the Roots generated $500k in aquaponics pre-orders
“We put a 100,000 dollar goal up for 30 days, and we ended up hitting 250,000 dollars of pre-orders on Kickstarter. And another two 50 can our website in the following 30 days after close. We had almost half a million dollars of pre-orders off of like a three m…”
Home gardening is a $20 billion market led by Scotts Miracle-Gro
“It's about twenty billion dollars, and by the way, Scott's Miracle-Gro being the category captain, they're about a twelve billion dollar market cap company.”
Velez: Back to the Roots has raised $40 million in total funding
“By the time this airs, it'll be forty million.”
Back to the Roots raised over $100K in competitions and $25K Oakland grant
“We probably, what, got, Alex, a hundred-something thousand dollars from different winnings. The city of Oakland was incredible, and we ended, we moved from Emeryville to Oakland and got about a 25,000 dollar redevelopment grant from them to build out our, what…”
Back to the Roots outsourced mushroom kit manufacturing to Gourmet Mushrooms
“What we were doing in our warehouse in Oakland of collecting the substrate, the coffee grounds, mixing of the spawn, growing the kits, packaging them. We fast forward ended up now buy those from him as a supplier to us. So they're the ones incubating all of th…”