The Ledger
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Babylist uniquely lists direct competitors like Target alongside its own retail store
“We do something no one else does, which is when we sell a product and Target sells the product, we're actually going to show Target as a buying option, just like we show BabyList as a buying option.”
Babylist generated $250M in actual retail revenue, not GMV, in 2021
“That was like the very first slide was our revenue. And I'd be like, here's our revenue in that year. It was going to be two hundred fifty million dollars. And they'd be like, oh no, you mean this is your GMV, which is your gross merchandise value, like what y…”