Babylist founder Natalie Gordon explains why the platform maintains a universal registry design that surfaces competitors like Target even when Babylist sells the exact same product.
0:00 / 0:12exact quote · 12.9s
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“We do something no one else does, which is when we sell a product and Target sells the product, we're actually going to show Target as a buying option, just like we show BabyList as a buying option.”
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More from Natalie Gordon
Opinion
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“Like, truthfully, getting a job at Microsoft was much more prestigious than getting a job at Amazon at that time in Seattle.”
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Insight
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Disclosure
Gordon: Babylist avoided venture capital early because it was making money
“I was absolutely not thinking about raising venture funding. It didn't make sense because the business itself was making money.”
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Disclosure
Gordon: Babylist rejected expanding into weddings to focus on new parents
“And the really obvious choice was, like, we should now go into a wedding. We're this tech company. We've created this fantastic baby registry. The technology would apply to wedding registries. Like, that's what we are. We're this tech company. And the other op…”
Natalie GordonNov 3, 2025▶ 48:20Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business.
Insight
Gordon: Physical product logistics is far harder to operate and fix than software
“It's so much harder to do than digital. Like, with code you can fix a bug and things work. With actual physical products, you need many trucks and people to move those products. Like, it's actually so difficult to fix when things are going wrong.”
Natalie GordonNov 3, 2025▶ 53:59Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business.
Disclosure
Babylist CEO: Direct retail sales generate the largest share of company revenue
“We don't share the split, but the largest part of our revenue is absolutely us actually selling the products we sell as an e-commerce retailer.”
Natalie GordonNov 3, 2025▶ 55:37Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business.
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