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Angie's BOOMCHICKAPOP financed the business with debt until $10 million revenue
“I mean, we financed everything on our own up until ten million. I mean, we had loans and we had a lot of debt and we went, you know, really, I think around the one million mark is when we went to a bank and got financing to build out our plant.”
BOOMCHICKAPOP became the top-selling SKU in four months as first non-GMO popcorn
“And it was that first non-GMO branded popcorn on the market, and it became our number one selling skew in four months. The yellow bag.”
Dan Bastian funded a Trader Joe's order via $100,000 mail-in credit card
“And it said, ah, call for a 100,000 dollars, and I got on the phone one night and said, can we get this 100,000 dollars wired to us, and our credit was good, and so they wired us a 100,000 dollars.”
Dan Bastian: We would take more personal time if building BOOMCHICKAPOP again
“And I think both Ange and I probably would have tried to spend more time with each other, taking a step back. For us, it really did damage to us in, in the sense of just Physically, you know, our bodies, and emotionally, and all of that, and I think, you know,…”
Sherbrooke Capital took minority stake in Angie's without altering operations
“I mean, that's what happened with us, with Sherbrooke Capital, and They took a minority position, and we ran the company no different than when we did before they came on.”
BOOMCHICKAPOP secured early bank financing using founders' home as collateral
“Which was our home. Future earnings. Everything but the minivan.”
Private equity firm Sherbrooke Capital formalized BOOMCHICKAPOP's board and equity pool
“And they helped us set up a an employee equity pool. They helped us set up a board. They helped us set up a professional sales team and build a marketing team.”
Angie's BOOMCHICKAPOP revenue reached $3 million to $4 million around 2008
“Maybe three, four million.”
A 2014 TPG Growth investment provided life-changing liquidity for BOOMCHICKAPOP staff
“Yeah, those granted equity shares became liquid for our staff best three days of my career.”
Trader Joe's initial Angie's order was 25 truckloads worth up to $500,000
“She put in an order for 25 trucks... That was What, four or 500,000 dollars worth.”
The dominance of male-named popcorn brands inspired the company name Angie's
“So we went to the grocery store, and we looked online, and what we saw at the time was in the grocery store, it was Orville, it was Vicks, it was Cracker Jack, Poppycock, Dale and Thomas, Harry and David, and I just turned to Dan, and I said, where are the pop…”
Trader Joe's initial BOOMCHICKAPOP order was 25 trucks worth up to $500,000
“She put in an order for 25 trucks.
That was
What, four or 500,000 dollars worth. It was crazy.”
Angie Bastian named brand after finding only male-named retail popcorn competitors
“We went to the grocery store and we looked online, and what we saw at the time was in the grocery store, it was Orville, it was Vicks, it was Cracker Jack, Poppycock, Dale and Thomas, Harry and David, and I just turned to Dan and I said, where are the popcorn …”
BOOMCHICKAPOP became the brand's top-selling SKU within four months of launch
“It was that first non-GMO branded popcorn on the market, and it became our number one selling skew in four months.”
Angie Bastian: Hard work is essential, but fortune separates success from failure
“I've seen a lot of really good people work just as hard as us, or harder, and not experience the same good fortune that we've had, and so I think it does take, I mean, we made a conscious effort to create goodwill and positivity, and when you do that, I believ…”
BOOMCHICKAPOP began with a $10,000 credit card purchase for kettle equipment
“We called them, and we bought it on a credit card like everyone else, and we bought it, we got a kettle, a tent, you know, if you go to a fair, one of those outdoor kettles, and all the equipment, a table, it probably wasn't worth eight or 10,000, but we, it w…”
Angie and Dan Bastian made $300 on their first day of sales
“It, that, so that's November 21st, 2001. This was my first winter in Minnesota, so I decided the date that we were going to do it, and Dan was like, well, ok, November 21st. Let's see what happens. And fortunately, it was a beautiful fall day, and it took us a…”
Minnesota Vikings charged Angie's BOOMCHICKAPOP $8,000 for early preferred sponsorship
“8000 dollars.”
Dan Bastian launched Angie's BOOMCHICKAPOP with a $10,000 credit card purchase
“We called them, and we bought it on a credit card like everyone else, and we bought it, we got a kettle, a tent, you know, if you go to a fair, one of those outdoor kettles, and all the equipment, a table, it probably wasn't worth eight or 10,000, but we, it w…”