Trader Joe's initial Angie's order was 25 truckloads worth up to $500,000
Dan Bastian · Live Episode! Angie's BOOMCHICKAPOP: Angie & Dan Bastian (2019) · Feb 21, 2022 · at 40:57
Dan Bastian, co-founder of Angie's BOOMCHICKAPOP, recounts securing their breakout retail distribution deal with Trader Joe's in 2008.
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“She put in an order for 25 trucks... That was What, four or 500,000 dollars worth.”
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Angie's BOOMCHICKAPOP financed the business with debt until $10 million revenue
“I mean, we financed everything on our own up until ten million. I mean, we had loans and we had a lot of debt and we went, you know, really, I think around the one million mark is when we went to a bank and got financing to build out our plant.”
Dan Bastian funded a Trader Joe's order via $100,000 mail-in credit card
“And it said, ah, call for a 100,000 dollars, and I got on the phone one night and said, can we get this 100,000 dollars wired to us, and our credit was good, and so they wired us a 100,000 dollars.”
Dan Bastian: We would take more personal time if building BOOMCHICKAPOP again
“And I think both Ange and I probably would have tried to spend more time with each other, taking a step back. For us, it really did damage to us in, in the sense of just Physically, you know, our bodies, and emotionally, and all of that, and I think, you know,…”
Sherbrooke Capital took minority stake in Angie's without altering operations
“I mean, that's what happened with us, with Sherbrooke Capital, and They took a minority position, and we ran the company no different than when we did before they came on.”