The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 8 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Opinion
Guy Raz: On is the first brand to challenge Nike and Adidas
“It's the first, really the first shoe brand to challenge the dominance of Nike and Adidas, certainly with running.”
Guy Raz Oct 31, 2024 ▶ 15:58 Advice Line with Angie Hicks of Angi
Disclosure
On only pursues product concepts considered impossible to build
“I think it's so deeply ingrained nowadays in the company that we only approach things that are impossible. If people are coming back, you know, after initial idea or vision, and people come back and say, oh, yeah, we can do it. I said, then we don't do it. Lea…”
Olivier Bernhard Jul 22, 2024 ▶ 48:23 On athletic shoes: Olivier Bernhard and Caspar Coppetti
Prediction Partly held up
Liedtke: Adidas may eliminate virgin polyester ahead of 2024 target
“From what I hear and what I read from what Adidas is still doing is they're honoring that, that target, and they may even exceed that and hit, hit it in an earlier timeframe.”
Eric Liedtke May 16, 2022 ▶ 10:36 HIBT Lab! UNLESS Collective: Eric Liedtke
Assertion Partly supported
Raz: Specialized Almost Went Bankrupt in 2001 Before Adidas-Inspired Turnaround
“Mike Sinyard who founded that company, was struggling in, like, 2002 1001, and almost went bankrupt. And he happened to read an article about Adidas and how Adidas really turned around their business in the United States in part because of a brand Bible.”
Guy Raz Oct 9, 2025 ▶ 26:30 Advice Line with Michael Dubin of Dollar Shave Club
Assertion Not checkable as stated
Bernhard pitched On's early prototype to Nike, Puma, Adidas, New Balance
“We pitched it to Nike, Puma, Adidas New Balance.”
Olivier Bernhard Jul 22, 2024 ▶ 24:33 On athletic shoes: Olivier Bernhard and Caspar Coppetti
Assertion Contradicted
Liedtke: 60% to 70% of Adidas products were polyester-based
“When I was at Adi, we were right in that frame of 60 to 70% of our product being polyester based.”
Eric Liedtke May 16, 2022 ▶ 10:19 HIBT Lab! UNLESS Collective: Eric Liedtke
Assertion Supported
Liedtke: Adidas shares traded around $50 at its brand turnaround low
“The brand had fallen to, you know its lowest level in years. It was down, its share price was trading in the 50 dollar range.”
Eric Liedtke May 16, 2022 ▶ 2:57 HIBT Lab! UNLESS Collective: Eric Liedtke
Assertion Supported
Dell was the most featured brand in movies in 2016
“In fact, a few years ago, in 2016, Dell was the number one brand featured in movies. More than Sony, more than Mercedes Benz or Adidas, and yes, more than Apple Macs.”
Guy Raz Jan 6, 2020 ▶ 41:48 Dell Computers: Michael Dell (2018)
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