UNTUCKit founder Chris Riccobono reflects on his long-term exit goals for the brand after near-acquisition talks fell through during the 2020 pandemic.
Assertion Not checkable as stated
Untuckit Lost $9M to Tariffs and De Minimis Rule Changes
“We had about nine million that was pulled out of our bank account that we had no line of sight to. And that was for two reasons. One, the normal tariffs, but then also Trump removed in the middle of the night, this three, two, one de minimis rule, which you co…”
Assertion Open · timeframe Jul 2029
Golf Apparel Brands Can Generate $150M Solely Through Pro Shops
“Greengrass Golf Shops, which is, for those of you know, the golf brands, the Peter Millar's, the Johnny O's you can do, you know, a hundred and fifty million north in just those shops.”
Insight
Fundraising Is Easier During 4x Growth Spurts Than Incremental Stages
“Get the cash in the door while you were, while you went from a hundred to 400, because it'll be a lot easier than when you go from 400 to 500 or 600.”
Insight
Lower-Line NHL Players Are Inexpensive to Sign for Brand Endorsements
“NHL, you're in a great place. They're not expensive anyway, right? They're just not, what you have to pay them compared to these other guys. You go to guys who are maybe, you know, The third, fourth line. You can get them for nothing.”
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Riccobono: Apparel brands allow 2-3 inch size variances to save money
“If you measure 10 shirts from most companies and a large, same color, same shirt, you'll see a major variance of two to three inches because cotton grows and these companies don't want to spend the extra money to do the quality control needed To make sure that…”
Insight
Riccobono: Slow early growth saved UNTUCKit from fatal product defects
“The only reason we survived is because those years we were so small, so we were able to perfect the shirt before we became known.”