Lower-Line NHL Players Are Inexpensive to Sign for Brand Endorsements
Chris Riccobono · Advice Line with Chris Riccobono of UNTUCKit · Jul 30, 2026 · at 41:27
Chris Riccobono, co-founder of UNTUCKit, advises a hockey equipment founder on athletic endorsement deal costs across sports leagues.
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“NHL, you're in a great place. They're not expensive anyway, right? They're just not, what you have to pay them compared to these other guys. You go to guys who are maybe, you know, The third, fourth line. You can get them for nothing.”
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