Woolley-Wilson: DreamBox shifted to institutional sales to reach all children
Jessie Woolley-Wilson · How I Built Resilience: Jessie Woolley-Wilson of DreamBox · Aug 8, 2020 · at 9:02
DreamBox Learning CEO Jessie Woolley-Wilson explains why the edtech company transitioned from direct-to-consumer sales to partnering directly with schools.
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“So one of the reasons we moved from the consumer approach to the institutional approach is to bring Dreambox to every child. We brought Dreambox to where all kids were in schools. Not just to the parents who happen to know about it, but to institutions and communities where parents might not be aware of it.”
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