Fitbit targeted a 50 percent gross margin and $50 total unit cost
James Park · Fitbit: James Park · Apr 27, 2020 · at 36:22
Fitbit co-founder and CEO James Park explains the unit economics and pricing strategy targeted for their first wearable device.
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“I think we were trying to shoot for a gross margin of about 50%. So we're targeting You know, the full cost of the product, including shipping, et cetera, being no more than 50 dollars. So that's what we're targeting.”
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