Fitbit co-founder James Park explains the origin of Fitbit's first major PR crisis involving publicly indexed user activity data.
Opinion
James Park says the original Apple Watch did not impact Fitbit
“If you looked at the Apple Watch that was announced at that time, I think everyone will admit, maybe even Apple, that it was a product that didn't quite know what it was supposed to be used for. So, with the launch of the first Apple Watch, I don't really thin…”
Insight
Public valuations remove the breathing room needed to fix operational crises
“As a private company, Despite challenges, your valuation doesn't change very often. It only changes when you raise money, which could happen once a year, once every two years. So if you hit a bump in the road, your employees don't really feel it. We had a prod…”
Assertion Supported
Fitbit's tracker revenue plummeted by $800 million shortly after its peak
“In a period, in a very short period of time, our tracker business fell by eight hundred million dollars in, in revenue. And, you know, at the time, at our peak, we were doing about 2.1 billion. In revenue. So, we had an eight hundred million dollar hold.”
Assertion Supported
Fitbit demoed its first product using a balsa wood prototype
“That, that was the prototype, and actually that was what we had demoed when we first announced the company. That was the prototype that was actually being used at the announcement.”
Assertion Not publicly verifiable
Fitbit received 2,000 pre-orders the day of its TechCrunch debut
“And so we got off stage, and by the end of the day, we had about 2000 pre-orders.”
Assertion Supported
Fitbit accumulated 25,000 pre-orders at $100 per unit by summer 2009
“I think By the summertime, we had about 25,000 pre-orders at a hundred dollars per unit.”