Mass-Market Apparel Generally Only Came in Black or White Before 1980
Sandy Chilewich · Chilewich: Sandy Chilewich · Aug 31, 2020 · at 5:05
Designer and entrepreneur Sandy Chilewich explains the market environment in late-1970s New York City prior to co-founding Hue legwear.
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“Well, this is a time, seriously, where things were not available in a lot of colors. This was before, or around the same time, that for the first time you could get a t-shirt in 12 colors. Like, Canal Jeans, which was one of the forerunners of this, was just a couple of blocks away from us, where you would get t-shirts that people would dye at home and then sell, because you couldn't get a t-shirt in a pale teal color. People that made t-shirts, they made white, you know, or black, maybe.”
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