Brands Must Kill Product Lines During Growth to Dominate Retail Categories
Sandy Chilewich · Chilewich: Sandy Chilewich · Aug 31, 2020 · at 20:49
Sandy Chilewich, co-founder of legwear brand Hue, reflects on deciding to discontinue Hue's shoe line and pantyhose to focus exclusively on casual legwear.
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“You have to kill a bunch of things while you're growing, in my opinion, and a big one that we did was, back then, there were two sections in a women's, if so, if a woman wants a sock or a tight or a pantyhose, back in those days, there were different sections within the hosiery or the legwear area, And one was kind of casual socks and tights, and the others were pantyhose. And we were trying to sell both of them, and it was definitely my thing, is like, no, let's be the best in one area or another, because it's splitting us up”
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