Talenti won Publix distribution by pledging $500,000 in local radio ads
Josh Hochschuler · Talenti: Josh Hochschuler · Jun 30, 2025 · at 55:36
Josh Hochschuler, founder of Talenti, explains how CEO Steve Gill successfully reversed an initial rejection from grocery chain Publix in 2009.
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“He said, well, how much are you going to spend on the radio? He says, 500,000 dollars. So we ended up getting the business after that meeting, and Steve calls me, and he says Good news, bad news. Good news is I got us in. And I'm like, oh, amazing, amazing. He goes, bad news is we've got to come up with 500,000 dollars to pay for radio that I just guaranteed them.”
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