Talenti's first retail store failed because customers only bought two-dollar cups
Josh Hochschuler · Talenti: Josh Hochschuler · Jun 30, 2025 · at 23:24
Josh Hochschuler, founder of Talenti, explains the operational breakdown of his first retail gelateria in Dallas before pivoting to wholesale.
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“The problem is the average ticket. The small size was, let's say, two dollars, and almost everyone was just buying that, and the store itself was quite large, and there was a lot of overhead, and the business model was built on there being a considerable amount of people that would buy the larger containers in the styrofoam and take it home in order to get that transaction up.”
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