Joe Hollier is the co-founder of Light, discussing user testing of basic phones before manufacturing the Light Phone.
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“The actual value that we brought them wasn't in any one feature, but actually in the lack of features.”
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More from Joe Hollier
Insight
Hollier: Early app business models prioritized time spent over direct monetization
“Well, there's kind of like a golden metric that was really what was most important, and that was how many hours a day someone spent with the product. So if you could make something that was sticky and You know, that people would use for hours a day. There didn…”
Joe HollierAug 10, 2023▶ 2:45When our phones are just phones with Kai Tang and Joe Hollier of Light
Insight
Hollier: Smartphone ubiquity made people forget their agency to disconnect
“And I think the smartphones became so ubiquitous that we almost forgot
We have the agency to actually sign off from time to time.”
Joe HollierAug 10, 2023▶ 6:11When our phones are just phones with Kai Tang and Joe Hollier of Light
Insight
Hollier: Adopting a minimalist phone is like buying a gym membership
“I mean, aside from any technical challenges, it's quite the ask for the end user, so I think what we saw a lot of was almost like a gym membership, where someone wants to go light, but is struggling to actually integrate that kind of experience into their day-…”
Joe HollierAug 10, 2023▶ 13:47When our phones are just phones with Kai Tang and Joe Hollier of Light
AssertionNot checkable as stated
Hollier: Light is in talks with dozens of schools regarding smartphone bans
“We've had dozens of schools in conversation since about promoting a similar kind of policy or at least trying to make it more accessible, and actually the Buxton School was kind of an amazing case study for us.”
Joe HollierAug 10, 2023▶ 25:59When our phones are just phones with Kai Tang and Joe Hollier of Light
AssertionSupported
Hollier: Original Light Phone used 2G and custom call-forwarding software
“What that actually meant was that the original light phone was a simple two G cell phone that had its own SIM card, and we made software that would kind of Make it seamlessly feel like it was your, an extension of your smartphone number. Your calls would forwa…”
Joe HollierAug 10, 2023▶ 12:35When our phones are just phones with Kai Tang and Joe Hollier of Light
AssertionSupported
Hollier: Buxton School banned smartphones for both faculty and students
“They banned smartphones for the faculty as well as the students, so that there was this kind of, like, level playing field.”
Joe HollierAug 10, 2023▶ 26:24When our phones are just phones with Kai Tang and Joe Hollier of Light
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