Hollier: Adopting a minimalist phone is like buying a gym membership
Joe Hollier · When our phones are just phones with Kai Tang and Joe Hollier of Light · Aug 10, 2023 · at 13:47
Joe Hollier is the co-founder of Light, the maker of the minimalist Light Phone. He reflects on early user behavioral friction when trying to disconnect from modern smartphones.
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“I mean, aside from any technical challenges, it's quite the ask for the end user, so I think what we saw a lot of was almost like a gym membership, where someone wants to go light, but is struggling to actually integrate that kind of experience into their day-to-day life.”
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