Gordon: Early blogger SEO ranking drove Babylist signups for years
Natalie Gordon · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · Nov 3, 2025 · at 25:07
Babylist founder Natalie Gordon discusses early organic customer acquisition channels following the product's 2011 launch.
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“One of them started to rank for best baby registry in SEO, so in Google, and that was also the steady stream of traffic that drove baby list registries for many years, but particularly in that first year, like a couple every day.”
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