Gordon: In 2019, Babylist First Looked Like a Billion-Dollar Business
Natalie Gordon · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · Nov 3, 2025 · at 1:00:31
Natalie Gordon, founder and CEO of baby registry platform Babylist, discusses the company's growth trajectory and expanding vision with host Guy Raz.
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“In 2019, I was eight years into building the company, and it was the first time I really saw, like, how big this could be. It was the first time I actually thought this could be a billion dollar business.”
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“Like, truthfully, getting a job at Microsoft was much more prestigious than getting a job at Amazon at that time in Seattle.”
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“He really describes also, like, a software engineer's mindset and how they get it wrong, where the solution is to build new features, where he really is introducing this, like, new way to build something”
Gordon: Babylist avoided venture capital early because it was making money
“I was absolutely not thinking about raising venture funding. It didn't make sense because the business itself was making money.”
Gordon: Babylist rejected expanding into weddings to focus on new parents
“And the really obvious choice was, like, we should now go into a wedding. We're this tech company. We've created this fantastic baby registry. The technology would apply to wedding registries. Like, that's what we are. We're this tech company. And the other op…”
Gordon: Physical product logistics is far harder to operate and fix than software
“It's so much harder to do than digital. Like, with code you can fix a bug and things work. With actual physical products, you need many trucks and people to move those products. Like, it's actually so difficult to fix when things are going wrong.”