Nicole Bernard Dawes, founder of Late July Snacks, describes how Campbell Soup Company acquired majority owner Snyder's-Lance in 2018.
0:00 / 0:09exact quote · 9.3s
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“We did have a clause in our agreement that allowed us to buy it back in the event that Snyder's sold. But apparently they didn't sell. They merged.”
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More from Nicole Bernard Dawes
Insight
Dawes: Taking strategic investment usually leads to selling the company to them
“What I now realize in hindsight is whenever you take a strategic investment, whether or not you intend to sell them the business, you should expect that to be the outcome. And the earlier you can know that when you're negotiating, probably the better.”
Nicole Bernard DawesAug 31, 2026▶ 34:52Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them
Insight
Dawes: Scaling a brand from $10M to $50M is harder than reaching $100M
“I mean, the one thing that I know about building a brand is starting is not really the hard part, and even getting to a million dollars isn't really the hard part. It's really getting from, like, ten million to fifty million is probably the hardest part, and t…”
Nicole Bernard DawesAug 31, 2026▶ 58:43Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them
Disclosure
Dawes: My career goal is making organic foods taste like conventional snacks
“I have built my entire career out of making organic and natural products, healthy organic natural products, taste like conventional ones.”
Nicole Bernard DawesAug 31, 2026▶ 28:21Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them
Insight
Nicole Bernard Dawes: Organic Food Movement Only Grows via Superior Taste
“The only way to help the organic food movement grow was to make delicious tasting products that people would like back into finding out about how They were made.”
Nicole Bernard DawesAug 31, 2026▶ 31:03Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them
Insight
Dawes: Food industry makes it hard for national brands without fast growth
“One of the things I think about the food business is it's very hard to be a national brand that isn't growing fast. It's just like our business isn't designed to support like slow, steady growth”
Nicole Bernard DawesAug 31, 2026▶ 31:47Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them
AssertionNot checkable as stated
Dawes: Bank defaulted Late July's equipment loan after father's death
“So we had this large equipment loan, and at the time, you know, interest rates were so low that most banks were, like, kind of upside down in some of these, and we had a death of a member clause in our loan agreement, and we were an LLC, and my dad was a membe…”
Nicole Bernard DawesAug 31, 2026▶ 38:08Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them
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