Thomae: Greek yogurt's 2008 surge reinvigorated the market, enabling Noosa's timing
Koel Thomae · Noosa Yoghurt: Koel Thomae · Nov 25, 2024 · at 1:05:07
Koel Thomae, co-founder of Noosa Yoghurt, discusses how broader dairy market trends contributed to the brand's rapid growth.
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“2008 and sort of seeing this emerging trend of Greek yogurt. And in, in some ways I actually think we thought we had missed the boat. Ultimately we timed it just perfectly because it just reinvigorated the category Greek yogurt. And we got to ride that wave with the big players”
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