Universal Standard grew 60% YoY without heavy paid customer acquisition
Polina Veksler · HIBT Lab! Universal Standard: Polina Veksler · Aug 11, 2022 · at 35:55
Universal Standard CEO Polina Veksler describes the brand's disciplined expansion strategy focused on customer retention rather than aggressive acquisition.
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“So we were still growing at about 60% year over year since we started, but we were never one of those startups that focused a lot on customer acquisition.”
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