Coppetti and Bernhard's partnership began by publicizing Bernhard's doping clearance
Caspar Coppetti · On athletic shoes: Olivier Bernhard and Caspar Coppetti · Jul 22, 2024 · at 17:31
Caspar Coppetti and Olivier Bernhard, co-founders of On running, discuss how their working relationship originated when Coppetti managed PR for Bernhard's exoneration from doping allegations.
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“That was actually the first assignment for me as this press agent, like basically how do we make sure that like this makes the front page and we managed to get the story about him being cleared into pretty much every newspaper. We went on, on Swiss national TV. So that, that, that was, I think the, Almost the foundation for this trust relationship that, that we developed over, over the years later.”
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