Ronnen Harari is the co-founder of Spin Master. He is discussing the financial risk the startup took to develop their breakthrough toy plane, Air Hogs, in the late 1990s.
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“When we signed the product, we basically put all the money we'd made to date into the design and development.”
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More from Ronnen Harary
Opinion
Harari: Consulting does not work in the intuitive toy industry
“You cannot consult yourself in the toy industry. It is one of the most intuitive, creative industries out there. It's a feel industry, but it's also a history industry.”
Harary: Toy Industry Barriers to Entry Have Fallen Dramatically
“Because I would say that the rate of innovation is very high now, and the barriers to entry for people to enter into the toy business or children's entertainment has gone down a lot. So we have to be very, very quick as a company.”
Ronnen HararyJul 2, 2026▶ 6:12Advice Line with Ronnen Harary of Spin Master/PAW Patrol
Disclosure
Harary: I Have Taken Five Lunches in 30 Years
“In, in like, 30 years, I've taken like five lunches. I eat them at my desk, I do everything in the office, but then when I leave the office, I know it's my time at the end of the day. And the other thing that I do is, is I don't talk about work to my friends o…”
Ronnen HararyJul 2, 2026▶ 36:01Advice Line with Ronnen Harary of Spin Master/PAW Patrol
Insight
Harari: Standard toy industry licensing offers perpetuity for 5% royalties
“The way it works in the toy industry is you license the product in perpetuity, and you pay a five percent royalty on your sales.”
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