Jenn Hyman: Consumers focus far less on clothing when sheltered at home
Jenn Hyman · How I Built Resilience: Live with Jenn Hyman · Jun 4, 2020 · at 1:04
Jenn Hyman, co-founder and CEO of Rent the Runway, explains how COVID-19 stay-at-home orders directly undercut demand for fashion and clothing rentals.
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“So much of our business is based around people leaving their homes. Whether you are going to work or you're hanging out with friends, you know, often the act of getting dressed is somewhat an external act. Where you're getting dressed for something, and we definitely find when people are sheltered at home, they are focusing a lot less on getting dressed and on clothing in general.”
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