Mielle Organics reinvested all direct-to-consumer profits back into the company
Monique Rodriguez · Mielle Organics: Monique Rodriguez · May 15, 2023 · at 38:40
Monique Rodriguez, founder of hair care brand Mielle Organics, discusses managing cash flow and scaling direct-to-consumer sales in the company's early days.
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“We bootstrapped our company for so long until we got into retail. But as long as we were like, Online, selling direct to consumer, we were doing okay, but we just invested that right back into more product and marketing.”
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