McElroy: Lifestyle brands do not fit the venture capital return model
Chris McElroy · Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring · Dec 11, 2025 · at 30:50
Chris McElroy, founder of Nocs Provisions, explains why he chose to bootstrap his outdoor optics company after a previous venture-backed startup failed.
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“That type of return on an, on a lifestyle brand, I don't think fits the VC sort of paradigm. And so with Knox it was, it's been bootstrapped this whole time.”
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