An Artist Manager Operates as CEO of the Artist's Business
Troy Carter · Lady Gaga & Atom Factory: Troy Carter (2018) · May 28, 2018 · at 10:09
Troy Carter, music manager and investor, explains how he structured artist management when taking on rapper Eve as a client early in his career.
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“The manager's sort of, you know, is like the hub of an artist's career. So, you know, I go out and I hired a booking agent who books the shows. I hired a publicist who does interviews and television. I bring in the record label who distributes the music. So it's sort of like, you know, a CEO of Eve Inc., of her business.”
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