In retail grocery, a brand's packaging is effectively the product itself
Vincent Kitirattragarn · Dang Foods: Vincent and Andrew Kitirattragarn · Jan 24, 2022 · at 40:17
Dang Foods founder Vincent Kitirattragarn explains his retail packaging philosophy when launching products onto grocery shelves without marketing capital.
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“When you're in the store, you have less than a second to grab someone's attention. I think the best way to do that is to create a good package. And there's a saying that your package is your product. It's not what you sell in the bag, it's the bag itself, because that has to do so many things. It has to educate someone on what's inside, what to expect, what the nutritionals are”
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