Sourcing whiskey to scale an American brand is structurally harder than Scotch
Fawn Weaver · Uncle Nearest Premium Whiskey: Fawn Weaver (2021) · Mar 4, 2024 · at 42:35
Fawn Weaver, founder of Uncle Nearest Premium Whiskey, explains why sourcing premium aged whiskey to build an independent brand in the US is uniquely difficult.
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“In Scotland, the distilleries produce enough for themselves, but they also produce enough for a ton of others to be able to purchase from them. It's a part of their overall business model. That's not our business model in America. There's basically not enough to build a major brand, and this business is so expensive and so difficult to That if you can't build a large brand, you're basically just kind of waiting to die.”
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