Joanna Gaines: Magnolia cookbooks outsold design book 'Homebody'
Joanna Gaines · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · Oct 20, 2025 · at 1:25:10
Joanna Gaines discusses how consumer demand and book sales shifted her brand's strategic focus toward food rather than solely home design.
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“More people, we thought Homebody was going to sell, outsell any of the books, because it's design, and that's how people know me, but the cookbooks proved otherwise.”
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