Joanna Gaines reflects on her early career and design instincts when opening her first boutique in Waco.
What-if
Joanna Gaines almost quit retail until her father secretly bought her display
“If he would not have fake, you know, sold that thing, I would have quit and said, I'm not doing this, Chip.”
Assertion Not checkable as stated
Joanna Gaines: First Magnolia Inventory Sourced with $25K Line of Credit
“I went to market the first time with my mom, and I had 25,000 dollars. That was my line of credit for inventory”
Assertion Not checkable as stated
Joanna Gaines: Magnolia's first day made $2,800 against a $250 break-even goal
“I did the math on the utilities and, you know, my payment to the bank, all the thing, and I had to make 250 dollars a day. So I just told you, if we make 250 dollars a day, we can stay in business. I remember that first day we did about 2800 dollars.”
Assertion Not checkable as stated
Joanna Gaines: One-day remodel home shows generated $25K to $30K in sales
“I started doing these home shows where, because I still had my vendor contacts, so I would buy about 12,000 to 15,000 dollars of inventory, put it in the house that we were doing, and tell everyone, come look at our newest remodel, and have a one day show, and…”
Assertion Supported
Joanna Gaines: Magnolia cookbooks outsold design book 'Homebody'
“More people, we thought Homebody was going to sell, outsell
any of the books, because it's design, and that's how people know me, but the cookbooks proved otherwise.”