Copeland acquired foreign-language acts cheaply because the American market undervalued them
Miles Copeland · I.R.S. Records: Miles Copeland · Dec 26, 2022 · at 53:27
Miles Copeland discusses his business strategy after selling I.R.S. Records and managing Sting, focusing on signing affordable world music artists.
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“World music was not considered a big music. You know, acts that sang in foreign language were not doing well in America. So you could pick up a lot of these acts for very little money. So a lot of the acts that I would sign later on in life were acts that were priced right.”
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