Copeland: Billing emerging artists with major headliners inflates their perceived status
Miles Copeland · I.R.S. Records: Miles Copeland · Dec 26, 2022 · at 14:38
Music manager and I.R.S. Records founder Miles Copeland discusses his packaging strategy for the 1975 European festival tour Star Truckin' 75.
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“The idea of the tour was if you could associate your up-and-coming artists with bigger names, then people would assume your artists were bigger than they really were.”
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