Andy Spade built a college ad agency by bartering for food
Andy Spade · Kate Spade: Kate & Andy Spade (2017) · Jan 8, 2018 · at 3:24
Andy Spade co-founded lifestyle brand Kate Spade with his wife Kate Spade. He describes his earliest entrepreneurial advertising experience while a senior at Arizona State University.
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“I did start an advertising agency my senior year in college, and so I started trading ads for bartering food, and so I'd go to a restaurant, for example, and I'd bring in the ad that they had running in the local paper, And I would show it to them and say, I think I can do better if I come back and show you a better version of this. Will you either pay me in food or give me a few hundred dollars? I had like 10 takers, so I ended up with 10 accounts.”
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