Greenfield: Ice cream eaters prefer occasional large chunks over evenly distributed small ones
Jerry Greenfield · Ben & Jerry's: Ben Cohen And Jerry Greenfield · Nov 20, 2017 · at 22:45
Jerry Greenfield, co-founder of Ben & Jerry's, discusses an early internal product dispute with Ben Cohen over chunk size and distribution in their ice cream.
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“So I was arguing for having a larger number of smaller chunks that were well distributed throughout the ice cream, and you know, Ben was saying, No, what people want, and this is what Ben wanted, of course, but what people want is a really big chunk, and they don't care if they get a chunk in every bite, as long as they know there's a really big chunk coming up next. And it turns out Ben was right. People love it.”
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Ice cream eaters prefer big chunks over evenly distributed pieces
“So I was arguing for having a larger number of smaller chunks that were well distributed throughout the ice cream. And, you know, Ben was saying, no, what people want, and this is what Ben wanted, of course, but what people want is a really big chunk, and they…”