Numi will never discontinue its weak-selling namesake dried lime tea.
Ahmed Rahim · Numi Organic Tea: Reem Hassani and Ahmed Rahim · Jul 5, 2021 · at 29:59
Numi Organic Tea co-founder Ahmed Rahim reflects on keeping their foundational dried lime tea on the market despite slow sales.
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“Even though it still doesn't perform that well, 20 years later, we would never get rid of it.”
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