Early SpotHero required customers to print dashboard emails to avoid towing
Mark Lawrence · SpotHero: Mark Lawrence · Mar 10, 2025 · at 21:47
SpotHero co-founder Mark Lawrence explains the friction in the company's original website-only parking reservation workflow in 2011.
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“Yeah, so I mean, there was definitely a lot of friction because the only way that it would work is you had to print out your confirmation. So you had to print out an email. So you had to have a printer. And so, you know, and if you didn't print it out and put that on your dashboard, you would get towed. So there was definitely enormous friction. No app, just a website, and required a printer.”
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