Universal Standard co-founder and CEO Polina Veksler explains the company's sustainability initiatives and Fit Liberty program to host Guy Raz.
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“So what we do is we allow our customers to buy for the size that they are today. And then if their size happens to go up or down, we allow them to exchange for a new garment for free.”
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More from Polina Veksler
Disclosure
VCs rejected Universal Standard's inclusive pitch, urging a plus-size-only model
“The response was that this is going to be really difficult. And look, they're not wrong, because inclusive fashion has traditionally been very difficult, but that it was going to be very costly, the inventory was going to be impossible to manage, consumers are…”
Universal Standard blended manufacturing costs by making size 18 its medium
“The average woman in America is a size 18, so that should be our medium, and we would then manufacture clothing up and down from that, and then making that size 18 our medium, we were able to blend our costs from the very beginning.”
Veksler: Inclusive fashion brands will master the model within 5 to 10 years
“I do believe that in five years or 10 years from now, these brands that are venturing into inclusivity and trying this, they will get it right, because fashion is only moving in this direction, and inclusivity is the future of fashion, so those brands who I th…”
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