Susan Tynan, founder of online custom framing startup Framebridge, explains how organic blogger traction in late 2014 drove the company's first major surge in customer orders.
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“Late October, someone, a home decor blogger, wrote a blog post, and we had our first real sales spike of a day and that was the first day we thought, okay, like, it's on.”
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Insight
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“There is no Really minimally viable product version of this business. It has to be great out of the gate. Like that, that anything to just test whether the concept worked wouldn't work. We had to do it great. And we had to do it ourselves.”
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Tynan: LivingSocial unravelled because merchants failed to gain repeat customers
“The exchange was really that local merchants would get loyal customers, and so that had to be the case, and I think in some cases that trade-off didn't exist, and so some of the best merchants said not interested anymore, and so then the emails weren't as exci…”
Susan TynanMay 6, 2019▶ 9:14Framebridge: Susan Tynan (2017)
Insight
Tynan: Local Frame Shops Are Expensive Because They Hold Zero Inventory
“So for a local store they don't store any inventory. They don't store any of their materials in their store. And so in order, when you go in and you select from the thousand frame styles on the wall the frame store is actually buying those materials for your p…”
Susan TynanMay 6, 2019▶ 13:48Framebridge: Susan Tynan (2017)
Insight
Tynan: Startup survival is directly correlated to crisis recovery speed
“I once read that, like, how fast you can jump up from a burpee is correlated with your life expectancy. And I think that's a lot like a startup. It's really how fast, like, oh, the production manager quit. We got a new production manager. You're like, it's lik…”
Susan TynanMay 6, 2019▶ 41:20Framebridge: Susan Tynan (2017)
PredictionNot checkable as stated
Tynan: Framebridge can become big and forecastable enough to IPO
“Do I think we can be a big enough company to go public? Absolutely. And I think we can be a fundamentally good enough company to and an understandable enough and a forecastable enough business to go public. Yeah, I believe that.”
Susan TynanMay 6, 2019▶ 46:45Framebridge: Susan Tynan (2017)
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