Disclosure certainty 4/5 debate potential 1/5

Rea: Binging with Babish was sparked by Parks and Recreation burger episode

Andrew Rea · HIBT Lab! Babish Culinary Universe: Andrew Rea · Aug 18, 2022 · at 13:37

Andrew Rea, creator of the Babish Culinary Universe, explains to Guy Raz how he came up with the concept for his cooking channel.

0:00 / 0:27exact quote · 27.5s
720p mp4 · rendered on demand · StarZero watermark
“As I was fiddling with that, I was watching Parks and Rec for, you know, probably the fifth or sixth time, and watched a scene that I had seen a dozen times, because it's from a great episode where there was a burger cook-off, and they were discussing some pretty exotic ingredients that I was like, I wonder what that would actually taste like, papaya chutney, black truffle aioli, Taleggio cheese crisp. How would that work? Would that work together? And turns out it's okay. But that's really where the idea came from.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Andrew Rea

Opinion
Rea: The r/videos subreddit serves as frontline for internet virality
“Reddit videos, at least at the time, and still to this day can be a sort of frontline for what's going to go viral on the internet.”
Andrew Rea Aug 18, 2022 ▶ 19:47 HIBT Lab! Babish Culinary Universe: Andrew Rea
Insight
Rea: YouTube's algorithm prioritizes videos getting sudden external traffic surges
“And the algorithm, the YouTube algorithm, when you suddenly and massively just get an influx of views from an outside source, it's going to prioritize you in the algorithm.”
Andrew Rea Aug 18, 2022 ▶ 26:41 HIBT Lab! Babish Culinary Universe: Andrew Rea
Disclosure
Rea: Babish pays on-screen creators a percentage of their video ad revenue
“And the way that we've been compensating our talent is via percentage, which I'm not familiar with any media brand doing that where our talent and our creators are paid commensurately with what ads are placed on their videos and how well their videos do.”
Andrew Rea Aug 18, 2022 ▶ 32:27 HIBT Lab! Babish Culinary Universe: Andrew Rea
Disclosure
Rea: Babish partnered with Sohla El-Waylly to test transparent talent compensation
“We had an idea of how we could fairly compensate our employees and our talent, and we wanted to try it out, and, you know, I make it a habit not to speak ill of my contemporaries but We saw a free agent a creative who needed a new home and somebody who we coul…”
Andrew Rea Aug 18, 2022 ▶ 34:15 HIBT Lab! Babish Culinary Universe: Andrew Rea
Disclosure
Andrew Rea: First Babish Video Was Made Specifically for Reddit's Food Subreddit
“And I made the video specifically for Reddit, for the food subreddit, because I had been posting there.”
Andrew Rea Aug 18, 2022 ▶ 17:50 HIBT Lab! Babish Culinary Universe: Andrew Rea
Assertion Supported
Rea: Friends Moist Maker video generated 600,000 views in first week
“And I think in, in its first week, it pulled down about 600,000 views, if I remember correctly.”
Andrew Rea Aug 18, 2022 ▶ 20:46 HIBT Lab! Babish Culinary Universe: Andrew Rea
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 800 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.